It’s not enough to have a talent or a gift. Other qualities are needed as well. You have to be able to attract the audience; you have to have the clear idea of what you want from yourself. It’s not easy to pass the Rubicon. And if you succeeded in passing it you have to keep on overcoming the difficulties of the chosen way.

In the "Rubicon" studio appear people who have passed their Rubicon as well as those who are yet to meet their success. The program is also kind of unique scene for premieres. It has become a tradition to display almost all Armenian videos first on the "Rubicon". If there are new ideas, new concerts or presentations, Rubicon again comes to rescue. There will also be given operative news from the world of music and enquiries among pedestrians about the invited singer.

The program was created in 1998. In the beginning it was on the H1. The first presenters were Eric and Iza. The program became widespread among the audience. Especially for our compatriots living in different countries this program became a unique cultural bridge among the Motherland and Diaspora.